I've been paying attention to the hourly tweets, webinars, book releases, Powerpoint presentations, old articles on microfiche, and FB updates about it. I'm pretty sure I know what I'm doing. See:
Twitter - THE RULES
*80% gorgeous, unusual, witty personal anecdotes that amuse and inspire.
*10% self-promotion, but not in an arrogant or expectant way.
*10% spitfire flame wars, ranting tirades and moping about the same sh!t you moped about yesterday.
Facebook - THE RULES
*Mention every time I'm hungry but can't find anything other than a day-old bagel and/or a grape to eat.
*LOL at everything
*Pray for people to get the new transmission/boyfriend/promotion they deserve
*Endure my mother being constantly logged-on and watching me
Oh, who am I kidding. This integration is going to go about as well as a game of whackbat. (Starts at 1:37)